Advertising

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Training market gaining more territory and this trend is particularly targeted in the Internet. The problem is that among such strong competition we have to somehow be the first or, at least, to recruit the desired number of participants in their program. And then it goes all: Coaches use the services of coordinators and representatives who are only one attraction, and advertising is given to almost half the wages. The only bad thing is that this "Earned" is not so much as I would like …. Self-involvement of participants is reduced to launch contextual advertising, which, unfortunately, pitilessly burns the money from the account, and the effect on practice of it is much less than predicted … Buying mailings also does not show good results … And so, having invested time and money, and later a lot of forces at the very conduct the training or seminar – a even nothing to please and praise ….

In fact, the promotion of their programs – it second. The first thing to understand the reason why you do not buy. After all, your competitors are not asleep, and so they have something that does not exist in You. Many may say: NAME, awards, certificates … 100 years in the market … ..

and so on, but really – this is not the main thing. The fact that the sale of training, you will unfortunately lose the most important thing – contact potential client. You can not please him inside his charisma and energy, and thus induce him to choose your side.