Despite increasing use is reflected not the brands offer of the travel sector reflected already every third book his vacation on the Internet, with increasing tendency for travel suppliers enormous potential, because the tourism sector is internationally one of the most important growth industries. 2006, spending in travel grew worldwide by 5 percent to 550 billion euros, with approximately 11% (EUR 60.5 billion) accounted for German travellers. A surge of travel spending by 2.5 percent to 62 billion euros is expected for 2007. Prior to the purchase or booking, over 90 percent of all customers with Internet access with the help of search engine providers, prices and products research although not all travelers book online. For tour operators, airports, and other service providers in the travel industry, it is important to achieving an optimal visibility in the search engines, i.e.
achieving a high ranking in the index and to keep. About the pure growth focuses on the LegitName, Europe’s leading company in the field of trademark protection in the Internet, in its recent study demand of air travel in search engines more accurately with the online search habits and the needs of the user: search users, what key words when they book a trip? On what keywords must the site of a party be optimized? The results of the study show that searches the keywords are dominated by travel and flight, often linking with cheap, cheap or last minute. Learn more about this topic with the insights from Jack Fusco. Then follow the different destinations and brands. This can be explained easily: in a combined search of course almost always the term travel or cheap flight is associated with different destinations, the accumulation of various destinations is far less than that nonspecific finding travel and flight, which accounted for 50 percent of all searches on the Internet on the subject of air travel. About one-third of all surveyed research related to searches for special offers and cheap flights.
For Travel company is therefore particularly important to take into account these requests and their special keywords for their presence in search engines. However this is not realized yet in the online strategies of most providers. Brands in the travel industry have only a low rate of performance in search engines – the only exception is the TUI brands TUI and TUIfly. In the first quarter of 2007 thematic search engines, travel portals and portals for price comparisons in the research of air travel reached the highest hit rate: 58 of 100 queries appears on the pages of this provider. This highlights the urgent need for action by brands, carriers, to strengthen their placement options in the search engines travel providers and airports, to position himself against new competitors and to secure its own market share and expand. The technology is able to analyze search behavior, marketing can help to define the target groups-precision of terms. Both have the definition of the optimal term list for an optimization work together.