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Search Engine Marketing includes a number of activities positioning, promotion, interactive marketing and online advertising that aim to increase the visibility of a website in different search engines. Knowledge of search engine optimization are learned through of practice as the majority of jobs related to technology. The SEM is closely related to the PPC, better known as pay per click. This means that the more clicks are certain page, the greater the profits. The exposure of a website in major search engines Internet Marketing is focused on search engine whose main task is to generate quality traffic. But what is meant by quality traffic? Visits are ending in an actual purchase or visits that turn potential customers into actual customers. To achieve this requires a good marketing engines that allow users to relate specific words to the web.

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