There is no doubt that both at the macroeconomic level, as in individual aspects security has acquired great relevance and is the basis for many companies have been able to succeed in the marketplace.Entertainment-has always been said that people need ‘bread and circus’ and in these times businesses that have managed to offer news in entertainment have had excellent results. Only think in everything related to electronic games for realise the importance of this factor in the construction of stories of success in business.Emotionality.-of course that many products have built their notoriety thanks to the handling that made the emotional aspects, which has allowed them to achieve that important segments of the market prefer them and identify with their brands. It is interesting to note that ties based on emotional aspects are much stronger and more durable than those created based on other factors.Status- and no doubt that many people value the status, so that those companies that have managed to communicate that be their customers is a matter that gives status and distinction, have obtained a huge success. Furthermore this type of business have advantage which may have an international projection there is no less doubt than in addition to what antereriormente exposed, because analyzing the success of enterprises, are managers who have managed to define is the market goal to achieve and as satisfy them and that also can play efficiently its participatory, creative leadership roleinnovative, acting in such a way that they have given way to real equipment works, where its members are formed, trained, motivated generating creativity, innovation, performance that promote productivity, the success of the company in their established goals. Successful companies are characterized by a good organizational behavior where the climate is favourable, where there is a good atmosphere and job satisfaction. We find in them, managers, leadership management, with great vision of future, absolute dedication, determination and guidance both to the internal customer and external, designer and implementer of business strategy, tounged of illusions, maximum responsible for the achievement of the economic viability of the company, who knows how to implement a bencmarketing that favours him in its management, updated on the progress of the modern managerial topics.
All this is in sight in addition, that successful companies constantly demonstrate innovation that allows them to go offering better service and a better quality of their products, improvement in their management of productive and administrative processes, emphasis on effectiveness, performance and productivity. * Annotations of modern managerial topics: Virtual Classroom, graduate of management of the quality and productivity. Faces, Universidad de Carabobo, Valencia – Venezuela.