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Summa Summarum

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This system is not static but is modulated by various factors (E.g. discounts, time staggered payment, etc.). Thus, it is clear: price action impact. But: You do not faithful. Who has next to nothing to offer than rock-bottom prices and special items, which produces more than one: the loyalty to the bargain. Bargain hunters are buying nomads. You get only the favourable prices due to.

There is no this time they move quickly from thence. This explains the low customer loyalty in markets that are in the constant price war. Emotions may somewhat be more expensive In the warm light of the enthusiasm faded the price. People are even ready to attack deep in the Pocket for through good feelings: so much price pain accept and to pay a price premium. Just think of expensive watches, fast cars, your buy joy during the holiday, or the hint of anything in the laundry business.

Or think of the magnificent buildings the banks and the facilities of the executive offices on the top floor. What shows: good feelings play a major role not only in the consumer business. Just the seemingly cool management levels are playgrounds for self-centric Alpha animal dreams. There is pure emotion: privileges, status symbols, and territorial conquests speak a clear language. Just for the personality structure of elites, prestige, power and control are very rewarding motifs. Each still so tough ‘ decision is subliminally emotionally – even if the manager would vehemently deny this. Summa Summarum: The stronger the subjectively perceived desire during a purchase, we are more money pain ready to pay. Who wins the heart, has easy game with the heads and also with the money of its customers. Good feelings may cost a lot. Literature on the subject of 1 Anne M. Schuller successfully negotiate successfully BusinessVillage sell 224 pages 24.80 euros as you win people and markets 2009 / 37.90 CHF ISBN-13: 978-3-938358-95-5 2 Anne M. Schuller / Torsten Schwarz (ed.) Guide WOM marketing the new recommendation society online & offline new customers win by social media marketing, viral marketing, Association and buzz marketing BoRSE GmbH, 2010, 448 pages, 39,90 euro / CHF 51,90, ISBN: 978-3000304705, September 2010 the audiobook titled Anne M. Schuller new selling. The 25 most valuable best practices for successful selling in recent times Breuer & Wardin, 1 CD, 73 min., 19.90 euro / 29.90 CHF ISBN: 978-3939621874 all books and audiobooks of author can be ordered under: rw_e13v/main.asp? WebID = schueller3 & PageID = 122

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Virtual Spring Cleaning

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Your website can attract customers for you’s can be a bit more? Your website can attract customers for you! Final spurt in the virtual spring cleaning! In the third stage – articles “you put your site on the head. “/ What do you expect from your Web site?” “and show on your site really what you?” – is more to the renovation and new to make as to the cleanup. Time to dream: are you aware that your website can become a veritable magnet for new customers? Your website can collect contacts to potential customers for you and maintain – day and night, even if you are once sick or on vacation. Entsheiden, if you want it and how should convert your “home Internet” to achieve this goal. Your website can attract customers – around the clock! A first of all: your website alone does not make it with acquiring customers via the Internet. A well-maintained environment on other pages – for example your XING-, Twitter or Facebook page need help with. But your site is the focal point, if it comes to that is automated profits by interested parties. How it goes? Need leave your email address on your website, where visitors, who want to learn more from you, an opt-in box.

Then you maintain this contact – for example with email autoresponder series. Good. On the test it. (I). I have an opt-in box that is visible without scrolling on every page of my site. So it looks like Yes, no, that’s done I want no opt-in box on my Web site well, enough not my contact form? No, I have still no opt-in box or it is quite hidden, this is to do nix again nix at the contact form I must respond to every single email by hand. With an opt-in box, I collect email addresses and automatically send responses that I have created once before – so my site gets so a field that we want: a good visible opt-in box – then those interested can sign up day and night.