Tag Archives

2 Articles


Good Infotainment Increases The Success Of Your Trade Fair Appearance

Posted by on

Which methods an Infotainer puts their product in the best light and makes for a successful exhibition. Infotainment ensures a successful fair. An old saying says: “not recruiting – dies”. With this view they are closer ever a step their success in any case. But the question how”is thus not yet been answered. “” “As marketing and advertising is a science in itself, more optimistic activism often leads to short-sighted statements as: Oh everybody knows us”, the notice already us who comes on the show,”or we live by the quality of our products there provides the mouth – to – mouth propaganda for new customers”. That this is a great fallacy and does not match the reality at a trade fair, that will be replaced by the most exhibitors. Because their presence alone does not provide for new customers.

Also with a snack, free Curry sausage or a cup of coffee, they swim in the mass of normal fair offers. Scientific studies have shown that over 70% of purchasing decisions are made unconsciously and all customer decisions are emotionally occupied. This means that a visitors get to know only you and your product if he is addressed not aware and also not rational. Infotainment builds on exactly this point. In the infotainment, emotionally occupied entertainment is unconsciously associated with information about your product. An Infotainer (E.g. magician mass) ensures positive mood and the mood at their booth. With the methods of the visitor binding the Infotainer ensures then that visitors spend at their booth and learn about you and your product.

A first contact is linked. At this moment, the moment beats for your sales team. Financially successful Infotainment pays for itself in no time. It is a simple thought. What brings them a costly exhibition appearance with stand rent, staff, exhibition logistics if nobody noticed it. The cost on the other adhere for an Infotainer in the frame. In the interplay between them and an Infotainer, it pays Barer coin from the fair.


Summa Summarum

Posted by on

This system is not static but is modulated by various factors (E.g. discounts, time staggered payment, etc.). Thus, it is clear: price action impact. But: You do not faithful. Who has next to nothing to offer than rock-bottom prices and special items, which produces more than one: the loyalty to the bargain. Bargain hunters are buying nomads. You get only the favourable prices due to.

There is no this time they move quickly from thence. This explains the low customer loyalty in markets that are in the constant price war. Emotions may somewhat be more expensive In the warm light of the enthusiasm faded the price. People are even ready to attack deep in the Pocket for through good feelings: so much price pain accept and to pay a price premium. Just think of expensive watches, fast cars, your buy joy during the holiday, or the hint of anything in the laundry business.

Or think of the magnificent buildings the banks and the facilities of the executive offices on the top floor. What shows: good feelings play a major role not only in the consumer business. Just the seemingly cool management levels are playgrounds for self-centric Alpha animal dreams. There is pure emotion: privileges, status symbols, and territorial conquests speak a clear language. Just for the personality structure of elites, prestige, power and control are very rewarding motifs. Each still so tough ‘ decision is subliminally emotionally – even if the manager would vehemently deny this. Summa Summarum: The stronger the subjectively perceived desire during a purchase, we are more money pain ready to pay. Who wins the heart, has easy game with the heads and also with the money of its customers. Good feelings may cost a lot. Literature on the subject of 1 Anne M. Schuller successfully negotiate successfully BusinessVillage sell 224 pages 24.80 euros as you win people and markets 2009 / 37.90 CHF ISBN-13: 978-3-938358-95-5 2 Anne M. Schuller / Torsten Schwarz (ed.) Guide WOM marketing the new recommendation society online & offline new customers win by social media marketing, viral marketing, Association and buzz marketing BoRSE GmbH, 2010, 448 pages, 39,90 euro / CHF 51,90, ISBN: 978-3000304705, September 2010 the audiobook titled Anne M. Schuller new selling. The 25 most valuable best practices for successful selling in recent times Breuer & Wardin, 1 CD, 73 min., 19.90 euro / 29.90 CHF ISBN: 978-3939621874 all books and audiobooks of author can be ordered under: rw_e13v/main.asp? WebID = schueller3 & PageID = 122