When it was decided to organize a new business or restructuring an existing one, often the question arises: "What about corporate identity?". The simplest solution of such problems – logo design (work with the same signature style). Unfortunately, many believe that the corporate identity – a phenomenon of large companies. Corporate identity development in St. Petersburg is often perceived that way.

But without him the company is impossible to uniquely "identify" (highlight) on the market. One of the major tenets of modern Russian market says: "Differentiate or die." This title has a book by Trout – the world-famous author of Marketing Proceedings. The Russian market is a long time "ripe" for such an approach. All large Moscow company actively involved in marketing. And it was the marketing and requires a clear structured approach to building brand trying to identify the main competitive advantages, and then select profitable and keep them in mind. Brand and its perception of the visual system are the very few in influencing effects, which responds to the consumer. Consequently, the approach to building the brand must fully comply with the company, its needs and expectations of the niche market of potential buyers. Marketing can make it real.

Development of corporate identity should be based on knowledge and understanding of marketing. Visualization of the brand – it is primarily the result of competent marketers. Only with such a formulation of the problem corporate style and meet the requirements set work for the company. It helps companies establish a strong link with the consumer and the affect it. A nice touch – a 50% success rate, which is lacking in many companies.

However, the reform of the taxation system was prepared according to the trends of the period time. Required to raise the country from crisis turmoil, combined budget, establish a system of taxation. Decisive support for the problem described razvyazaniya were only powerful companies. They were the first in-house mutate, they had a bet with the tax content of the budget based on them were isolated multiple challenges of Social Security. But put those years tax rates could be easily paid only by powerful corporations selling raw materials. With the introduction of regressive UST powerful companies stopped paying salaries to bypass the accounting department.

But this was possible only in large corporations, which receive higher fees, because they have a regressive scale, even at the moment effective UST rate for serious firms close to 2%, this small non-commodity businesses, which provide high salaries are not allows cost-effectiveness, to date, making the UST for the full program, namely 26%. Therefore made a clear disposition under the circumstances of non-oil and raw materials business. Compare the sizes of the companies with the level of implementation GDP. When in 2003 the 500 most powerful corporations have the figure 58% of GDP, in 2006, this figure is already summed up to 81%. And besides all built up commodity sector, in which the main target of large industrial enterprises. In our country we would like two economies. Now we have reached a new level of development shifted to the next stage of progress, but at the current level to the economy made other plans.

Subsequent formation of a raw model of the economy combined with overly sharp force majeure. At the moment, the main issue is to reorganize the model of innovative economy, to upgrade, diversify the economy to avoid monogootraslevogo development. To do this, it is important use all the elements that promote business development in general. Encouraged not to switch from an economy with manual control, a policy of incentives to the economy, competition, and improvement of the great circles of the business in general. Not extremely small, but in the amount of processing. Taxes are a necessary way to force the different vectors of policy in the industry, what should be implemented in the state. We argue that possible to create tax incentives to industries, but in such areas, what are the future and provide for the competitiveness of domestic goods. From this change in taxation, as we discussed, will help to increase just high-tech areas, progressive, and which constitute the basis of progressive modernization of the economy. As the only innovation will provide an opportunity to our economy at the forefront in the world.