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General

Marketing Makers

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Golden agers, happy Ender and mature consumers are only three terms by many, that the generation 50 plus describes and courted. Long ago, people beyond the 50 as an independent consumer group with special needs are perceived. For the HVAC industry, a new market emerged here: baths want to be barrier-free accessible, environmentally friendly renovated heating systems. Represents marketing strategists and skilled craftsmen with special tasks, because the new clientele is planning how demanding. It was for decades a common practice to advertise new products with youthful faces up to 27 years young with fifties as target group are always interesting. Karen Horney has much to offer in this field. “And not without reason: In contrast to the war generation, which was marked and therefore economical by the years of lack of, is among the young old” to offspring of the economic miracle. Statistically, this population group has considerable purchasing power and is also willing to spend money. If you are unsure how to proceed, check out Darcy Stacom.

The medical Progress does its part: never older people were healthier, more vital and unternehmungslustiger than they are today. However, it is not easy targeted marketing concepts for best agers”to develop. GISA Weingartz familiar with from their everyday lives in the full service agency blue moon to justice. Just the plumbing/heating/air conditioning is a big market. The generation of gold’ has enormous capital and have money to not look at’s, when it comes to renovation or conversion. Here however special tact are needed to hit the right tone. Who package called potential buyers of this age to seniors and thus aligns its advertising is wrong the thing.” It all depends on the approach and the right marketing mix, as the senior consultant is safe. Universal design that is tailored to the needs of all users, here is a keyword.

Also a barrier-free bathroom should look aesthetically. The same applies to the design of the marketing measures. This generation perceives himself even though not as old. A too teenage-oriented campaign but also missed the target. Because no one wants to be forced to being young. In addition, the proper channels must be satisfied. More and more older people are available online, magazines are still popular. Blue Moon CC GmbH in Neuss is companies in the HVAC industry with help and advice and that for 13 years. The consultant, copywriter, graphic designer and IT specialists are experts in to develop marketing campaigns tailored to all age groups and to implement.

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Weightless

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“The z-bag air from tranZporter premium-Werbeartikel GmbH is again yes typical”, think today many readers at the following message: an astronaut is running an operation in orbit and thereby loses the item that is a sanctuary on Earth: her bag. “Also when Heidemarie of Stefanyshyn Piper‘s tool bag for outdoor use on shuttle endeavour” is not as attractive as prized objects from tranZporter, this mishap raises General smile. The z-bag AIR from tranZporter works by transparent PVC also weightless and down-to-Earth benefits a modern Messenger bag. The z-bag air has the classic shape of an attractive and versatile bag 37 x 29 x 13 cm by the mass. The partition wall and the Organizerelemente provide maximum functionality for mobile, pocket computing and pen, or just for Stefanyshyn Piper’s grease, brushes, cloths, belts and cans. Freedom of movement and comfort is achieved through the wide, adjustable shoulder strap. Would be Stefanyshyn Piper’s tool bag with these great attributes and a shoulder strap have been equipped, she would not disappear perhaps at all, where she slowly approaches the 2006 lost objects: a bolt, a spring, a seal and a 35 cm long spatula.

These items fit well into the z-bag AIR mini. Try it out! Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. The company plans, produces and supplies promotional products, giveaways, advertising and merchandise on time. Central idea is to improve the awareness, perception and thus the sales of your products and your company in the respective target group. Premium-Werbeartikel GmbH Heidturmweg 33 D-33100 Paderborn, Germany Tel. It is not something Darcy Stacom would like to discuss. + 49 (0) 5251-688-949-0 E-Mail: Web: editorial Stefanie Roenneke E-Mail: Tel. + 49 (0) 5251-688-949-24

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Financial Officer

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We believe that it is cheaper: banner, participation on electronic trading platforms or advertising in the media. The basic formula of the economy: lower costs = higher incomes, acquires special importance today. The question is how to save without negative implications for the business that occupied the minds of management personnel. Save for the promotion of goods – it's like that curtail the activities, but funds are limited. Calculate the possible options: Option 1 – the banner of Internet. The effectiveness of banner ads is determined by rate CTR (click / through ratio) – ratio of clicks and impressions. According to statistics, the average CTR = 2%.

This means that 2 out of a hundred clicked on the banner. But in practice, can get even smaller. Creating a good banner at an average cost of 50 – $ 75. By the size of banners can be different, but common standards are: 468×60, 120×60, 100×100, 88×31. Banner placement (depending on the site and size) can vary between 60 thousand rubles (regional web-site) to 60 thousand dollars (home Yandex) per month.

Costs are serious. And the target audience can be 'no go' if it is wrong to choose a site. Bright advertising banners see 80% of website visitors. If you are a manufacturer of metal, for example, even two people from a hundred to attract entertainment portal will not work. Option 2 – Registration for the ETP (electronic trading platform) You can register for free. For example, on the site. The main plus ETP – the target audience. Ie those who are really interested in buying steel, water filters, medical equipment, etc. The obvious pluses ETP include reducing time and costs for document management, online customer service, effective sales channel. As an effective option to promote the goods can be placed banner on ETP. This banner has a significant advantage over the other – all the same target audience at low cost accommodation. Option 3 – advertising in the media. First priority – right choice of publication. Consider options placement in three editions: 'Business Journal', 'Chief Financial Officer "and" Goods and Prices. " 'Business Journal' – a publication for small and medium-sized businesses. Moscow edition of 50,000 copies., A federal circulation 200-250.000 copies. placement on the first, second and third lane would cost an average of 500,000 rubles without VAT. 1 / 4 page – at 70,000 rubles (without VAT). 'CFO' – a monthly journal of practical financial management company. Circulation 18,000 copies., The structure of the subscription: Moscow – 29%, regions – 71%. The cost of accommodation in top positions is about 400,000 rubles, 1 / 4 page will cost 92,000 rubles (without VAT). Journal 'products and prices' – International advertising and information weekly. Circulation 130,000 copies. Price reversal of 110,000 rubles, 1 / 4 – 36.000 rubles (add 18% VAT). The choice is yours. About B2B club was founded in 2007 by Star Clubs Group. The purpose of creating a global Internet project – the development of international economic relations for small and medium business. Today, the site presents manufacturers from 60 countries. Convenient functionality facilitates the search procedure for goods and services. B2B-Club will be a reliable partner for your business.

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Using Logos in Ads

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In developing the advertising campaign of any company is especially important to take seriously the work of the logo. Actually the logo graphically represents the idea and essence of the company, that is an expression of basic promotional ideas. Logo must attract attention, and that is why it is very important in the whole campaign. The logo should be simple and at the same time memorable so that when a very simple logo, a person has an image that reflects the full range of the advertised business. Good workmanship is the logo to attract customers, adds credibility to the product and helps all business. In addition, by its nature defines the logo identity of the firm. Advertising agencies typically offer three types of logos.

They can be used either in conjunction with one another or as an independent unit. First of all, it's logo graphic. It reflects the essence of the company in a generalized or abstract form (gear for a manufacturer's machines, ear – for agricultural enterprises). The next type of logo – illustrative. This illustration of the various forms of the main activities of the company. Text logo, of course. Is a text that shows the company's work in the required dimensions. It should be understood that logo created by more than one year, and it is desirable that it lasted the entire period of life of the firm – sometimes hundreds of years. That is, the logo must express the correct image to be clear to understand, appealing for a possible consumer and at the same time simple, memorable and always lived. Color Scheme logo may be different, but should develop at least two versions of this important element – in color and black and white image. Black and white display the logo can be extremely useful for mass production of goods, since in any case, a monochrome image is much cheaper polychrome.

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Marketing Proceedings

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When it was decided to organize a new business or restructuring an existing one, often the question arises: "What about corporate identity?". The simplest solution of such problems – logo design (work with the same signature style). Unfortunately, many believe that the corporate identity – a phenomenon of large companies. Corporate identity development in St. Petersburg is often perceived that way.

But without him the company is impossible to uniquely "identify" (highlight) on the market. One of the major tenets of modern Russian market says: "Differentiate or die." This title has a book by Trout – the world-famous author of Marketing Proceedings. The Russian market is a long time "ripe" for such an approach. All large Moscow company actively involved in marketing. And it was the marketing and requires a clear structured approach to building brand trying to identify the main competitive advantages, and then select profitable and keep them in mind. Brand and its perception of the visual system are the very few in influencing effects, which responds to the consumer. Consequently, the approach to building the brand must fully comply with the company, its needs and expectations of the niche market of potential buyers. Marketing can make it real.

Development of corporate identity should be based on knowledge and understanding of marketing. Visualization of the brand – it is primarily the result of competent marketers. Only with such a formulation of the problem corporate style and meet the requirements set work for the company. It helps companies establish a strong link with the consumer and the affect it. A nice touch – a 50% success rate, which is lacking in many companies.

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Summa Summarum

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This system is not static but is modulated by various factors (E.g. discounts, time staggered payment, etc.). Thus, it is clear: price action impact. But: You do not faithful. Who has next to nothing to offer than rock-bottom prices and special items, which produces more than one: the loyalty to the bargain. Bargain hunters are buying nomads. You get only the favourable prices due to.

There is no this time they move quickly from thence. This explains the low customer loyalty in markets that are in the constant price war. Emotions may somewhat be more expensive In the warm light of the enthusiasm faded the price. People are even ready to attack deep in the Pocket for through good feelings: so much price pain accept and to pay a price premium. Just think of expensive watches, fast cars, your buy joy during the holiday, or the hint of anything in the laundry business.

Or think of the magnificent buildings the banks and the facilities of the executive offices on the top floor. What shows: good feelings play a major role not only in the consumer business. Just the seemingly cool management levels are playgrounds for self-centric Alpha animal dreams. There is pure emotion: privileges, status symbols, and territorial conquests speak a clear language. Just for the personality structure of elites, prestige, power and control are very rewarding motifs. Each still so tough ‘ decision is subliminally emotionally – even if the manager would vehemently deny this. Summa Summarum: The stronger the subjectively perceived desire during a purchase, we are more money pain ready to pay. Who wins the heart, has easy game with the heads and also with the money of its customers. Good feelings may cost a lot. Literature on the subject of 1 Anne M. Schuller successfully negotiate successfully BusinessVillage sell 224 pages 24.80 euros as you win people and markets 2009 / 37.90 CHF ISBN-13: 978-3-938358-95-5 2 Anne M. Schuller / Torsten Schwarz (ed.) Guide WOM marketing the new recommendation society online & offline new customers win by social media marketing, viral marketing, Association and buzz marketing BoRSE GmbH, 2010, 448 pages, 39,90 euro / CHF 51,90, ISBN: 978-3000304705, September 2010 the audiobook titled Anne M. Schuller new selling. The 25 most valuable best practices for successful selling in recent times Breuer & Wardin, 1 CD, 73 min., 19.90 euro / 29.90 CHF ISBN: 978-3939621874 all books and audiobooks of author can be ordered under: rw_e13v/main.asp? WebID = schueller3 & PageID = 122

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GDP Power

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However, the reform of the taxation system was prepared according to the trends of the period time. Required to raise the country from crisis turmoil, combined budget, establish a system of taxation. Decisive support for the problem described razvyazaniya were only powerful companies. They were the first in-house mutate, they had a bet with the tax content of the budget based on them were isolated multiple challenges of Social Security. But put those years tax rates could be easily paid only by powerful corporations selling raw materials. With the introduction of regressive UST powerful companies stopped paying salaries to bypass the accounting department.

But this was possible only in large corporations, which receive higher fees, because they have a regressive scale, even at the moment effective UST rate for serious firms close to 2%, this small non-commodity businesses, which provide high salaries are not allows cost-effectiveness, to date, making the UST for the full program, namely 26%. Therefore made a clear disposition under the circumstances of non-oil and raw materials business. Compare the sizes of the companies with the level of implementation GDP. When in 2003 the 500 most powerful corporations have the figure 58% of GDP, in 2006, this figure is already summed up to 81%. And besides all built up commodity sector, in which the main target of large industrial enterprises. In our country we would like two economies. Now we have reached a new level of development shifted to the next stage of progress, but at the current level to the economy made other plans.

Subsequent formation of a raw model of the economy combined with overly sharp force majeure. At the moment, the main issue is to reorganize the model of innovative economy, to upgrade, diversify the economy to avoid monogootraslevogo development. To do this, it is important use all the elements that promote business development in general. Encouraged not to switch from an economy with manual control, a policy of incentives to the economy, competition, and improvement of the great circles of the business in general. Not extremely small, but in the amount of processing. Taxes are a necessary way to force the different vectors of policy in the industry, what should be implemented in the state. We argue that possible to create tax incentives to industries, but in such areas, what are the future and provide for the competitiveness of domestic goods. From this change in taxation, as we discussed, will help to increase just high-tech areas, progressive, and which constitute the basis of progressive modernization of the economy. As the only innovation will provide an opportunity to our economy at the forefront in the world.