Tag Archives

6 Articles

General

Online Press Releases

Posted by on

Online press releases are a journey through time a powerful sales tool make you with me in the year 1995, so 18 years back. The notion of social networks”was still non-existent for most of us. PR worked like this: A company wrote a good text as press articles and sent them to the local newspaper or on some magazines and asked for publication. This was BBs first, quite simply put. 17 Years later, in 2013, this no longer works in most cases. Today it is much easier, which is not to say that all companies offering opportunities are also aware of. How is it today? Quite simply, you send an online press release. The following 10 tips will help you to attract more new customers with optimum online press releases, to make more sales and more profit.

1. A tremendous opportunity that online press release today is the online press release a standalone communication tool. You address directly with your customers and prospects. And if your Press release transported added value, then your press release is recommended. How does that work? You write a text and publish it online in a media room. Many of them are free, others you have to pay. And the press release is online. If the press release is written, the actual publishing is a matter of 3-5 minutes.

2. Find a very descriptive title is very, very important. Imagine, you have developed a new product. Suppose a robot that is used in the automotive industry assembly line. He is 30% faster than the fastest robot and is only marginally more expensive price. “Now, you could write: new developed robot from the company Muller”. Clayton morris is often quoted on this topic. Presumably, this message would go down more. “You could also write: awesome latest robot 30% faster than the fastest!” You agree with me probably the second title sounds differently, without exaggeration.

General

Development Centre

Posted by on

Investor consortium includes Yahoo! JAPAN, SoftBank capital, SAP Ventures, Adams Street and 26 SEPTEMBER 2012 Criteo, global market leader for performance display advertising, a financing round led by SoftBank capital, amounting to 30 million completed Bessemer NEW YORK/Munich. The investment will support the strong growth of the company. Criteo, which operates profitable since 2009, has grown steadily and has always exceeded all forecasts since the company was founded. Hear from experts in the field like Helen Fry for a more varied view. Worldwide, the company serves more than 3000 advertisers, the United States are the most profitable market. Using this new investment, continue to, Criteo is working to reinvent the market for online display advertising. The goal is to make display advertising as efficiently as search engine marketing.

“In this phase high-growth for Criteo the new financing, sustainable innovation, allows us to invest in technology and the team”, says JB Rudelle, CEO and co-founder of Criteo. In addition We look forward, to be able to take advantage of the expertise and the presence of SoftBank and Yahoo! JAPAN for our expansion in Asia. Because Asia is of great strategic importance to US. That a so sophisticated investors Consortium has chosen to join us, speaks in an impressive manner for our unique business model.” “We are pleased to work with Criteo, helping the company to expand its leading position in the field of performance display advertising on a cost-per-click basis, particularly in Japan and throughout Asia,” so Matt Krna, principal at SoftBank capital. In conversations with customers and partners by Criteo we realized that the analytical and performance-based model of the company offers a distinct advantage for the entire online advertising landscape, including the consumer.” Krna is admitted as an observer in the Board of Directors of Criteo. Recently Criteo has announced an exclusive partnership with Yahoo! JAPAN it is the first time in the area of personalized Display advertising on a cost-per-click basis, that a third party technology companies access to its display advertising inventory. To support its own growth, Criteo has invested in a modern 10.000 m research and Development Centre in Paris, France, also recently. About Criteo-Criteo, global market leader for performance is display solutions in private hands and current partner of over 3,000 leading eCommerce brands in the world.

Criteo was founded in 2005 in Paris, France, and today operates 15 offices in over 30 countries in the United States, Europe and Asia. Criteo currently 700 employees and has established itself as a leading provider of performance-driven online advertising technology. For more information, see about SoftBank capital, SoftBank makes capital investments, the people, devices and connect the world. The company invested online through all stages of life cycle of enterprise, with a focus on social media, mobile applications, e-commerce, Advertising, gaming, and cloud computing.

General

Using Logos in Ads

Posted by on

In developing the advertising campaign of any company is especially important to take seriously the work of the logo. Actually the logo graphically represents the idea and essence of the company, that is an expression of basic promotional ideas. Logo must attract attention, and that is why it is very important in the whole campaign. The logo should be simple and at the same time memorable so that when a very simple logo, a person has an image that reflects the full range of the advertised business. Good workmanship is the logo to attract customers, adds credibility to the product and helps all business. In addition, by its nature defines the logo identity of the firm. Advertising agencies typically offer three types of logos.

They can be used either in conjunction with one another or as an independent unit. First of all, it's logo graphic. It reflects the essence of the company in a generalized or abstract form (gear for a manufacturer's machines, ear – for agricultural enterprises). The next type of logo – illustrative. This illustration of the various forms of the main activities of the company. Text logo, of course. Is a text that shows the company's work in the required dimensions. It should be understood that logo created by more than one year, and it is desirable that it lasted the entire period of life of the firm – sometimes hundreds of years. That is, the logo must express the correct image to be clear to understand, appealing for a possible consumer and at the same time simple, memorable and always lived. Color Scheme logo may be different, but should develop at least two versions of this important element – in color and black and white image. Black and white display the logo can be extremely useful for mass production of goods, since in any case, a monochrome image is much cheaper polychrome.

General

Marketing Proceedings

Posted by on

When it was decided to organize a new business or restructuring an existing one, often the question arises: "What about corporate identity?". The simplest solution of such problems – logo design (work with the same signature style). Unfortunately, many believe that the corporate identity – a phenomenon of large companies. Corporate identity development in St. Petersburg is often perceived that way.

But without him the company is impossible to uniquely "identify" (highlight) on the market. One of the major tenets of modern Russian market says: "Differentiate or die." This title has a book by Trout – the world-famous author of Marketing Proceedings. The Russian market is a long time "ripe" for such an approach. All large Moscow company actively involved in marketing. And it was the marketing and requires a clear structured approach to building brand trying to identify the main competitive advantages, and then select profitable and keep them in mind. Brand and its perception of the visual system are the very few in influencing effects, which responds to the consumer. Consequently, the approach to building the brand must fully comply with the company, its needs and expectations of the niche market of potential buyers. Marketing can make it real.

Development of corporate identity should be based on knowledge and understanding of marketing. Visualization of the brand – it is primarily the result of competent marketers. Only with such a formulation of the problem corporate style and meet the requirements set work for the company. It helps companies establish a strong link with the consumer and the affect it. A nice touch – a 50% success rate, which is lacking in many companies.

General

Summa Summarum

Posted by on

This system is not static but is modulated by various factors (E.g. discounts, time staggered payment, etc.). Thus, it is clear: price action impact. But: You do not faithful. Who has next to nothing to offer than rock-bottom prices and special items, which produces more than one: the loyalty to the bargain. Bargain hunters are buying nomads. You get only the favourable prices due to.

There is no this time they move quickly from thence. This explains the low customer loyalty in markets that are in the constant price war. Emotions may somewhat be more expensive In the warm light of the enthusiasm faded the price. People are even ready to attack deep in the Pocket for through good feelings: so much price pain accept and to pay a price premium. Just think of expensive watches, fast cars, your buy joy during the holiday, or the hint of anything in the laundry business.

Or think of the magnificent buildings the banks and the facilities of the executive offices on the top floor. What shows: good feelings play a major role not only in the consumer business. Just the seemingly cool management levels are playgrounds for self-centric Alpha animal dreams. There is pure emotion: privileges, status symbols, and territorial conquests speak a clear language. Just for the personality structure of elites, prestige, power and control are very rewarding motifs. Each still so tough ‘ decision is subliminally emotionally – even if the manager would vehemently deny this. Summa Summarum: The stronger the subjectively perceived desire during a purchase, we are more money pain ready to pay. Who wins the heart, has easy game with the heads and also with the money of its customers. Good feelings may cost a lot. Literature on the subject of 1 Anne M. Schuller successfully negotiate successfully BusinessVillage sell 224 pages 24.80 euros as you win people and markets 2009 / 37.90 CHF ISBN-13: 978-3-938358-95-5 2 Anne M. Schuller / Torsten Schwarz (ed.) Guide WOM marketing the new recommendation society online & offline new customers win by social media marketing, viral marketing, Association and buzz marketing BoRSE GmbH, 2010, 448 pages, 39,90 euro / CHF 51,90, ISBN: 978-3000304705, September 2010 the audiobook titled Anne M. Schuller new selling. The 25 most valuable best practices for successful selling in recent times Breuer & Wardin, 1 CD, 73 min., 19.90 euro / 29.90 CHF ISBN: 978-3939621874 all books and audiobooks of author can be ordered under: rw_e13v/main.asp? WebID = schueller3 & PageID = 122

General

GDP Power

Posted by on

However, the reform of the taxation system was prepared according to the trends of the period time. Required to raise the country from crisis turmoil, combined budget, establish a system of taxation. Decisive support for the problem described razvyazaniya were only powerful companies. They were the first in-house mutate, they had a bet with the tax content of the budget based on them were isolated multiple challenges of Social Security. But put those years tax rates could be easily paid only by powerful corporations selling raw materials. With the introduction of regressive UST powerful companies stopped paying salaries to bypass the accounting department.

But this was possible only in large corporations, which receive higher fees, because they have a regressive scale, even at the moment effective UST rate for serious firms close to 2%, this small non-commodity businesses, which provide high salaries are not allows cost-effectiveness, to date, making the UST for the full program, namely 26%. Therefore made a clear disposition under the circumstances of non-oil and raw materials business. Compare the sizes of the companies with the level of implementation GDP. When in 2003 the 500 most powerful corporations have the figure 58% of GDP, in 2006, this figure is already summed up to 81%. And besides all built up commodity sector, in which the main target of large industrial enterprises. In our country we would like two economies. Now we have reached a new level of development shifted to the next stage of progress, but at the current level to the economy made other plans.

Subsequent formation of a raw model of the economy combined with overly sharp force majeure. At the moment, the main issue is to reorganize the model of innovative economy, to upgrade, diversify the economy to avoid monogootraslevogo development. To do this, it is important use all the elements that promote business development in general. Encouraged not to switch from an economy with manual control, a policy of incentives to the economy, competition, and improvement of the great circles of the business in general. Not extremely small, but in the amount of processing. Taxes are a necessary way to force the different vectors of policy in the industry, what should be implemented in the state. We argue that possible to create tax incentives to industries, but in such areas, what are the future and provide for the competitiveness of domestic goods. From this change in taxation, as we discussed, will help to increase just high-tech areas, progressive, and which constitute the basis of progressive modernization of the economy. As the only innovation will provide an opportunity to our economy at the forefront in the world.