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General

Using Logos in Ads

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In developing the advertising campaign of any company is especially important to take seriously the work of the logo. Actually the logo graphically represents the idea and essence of the company, that is an expression of basic promotional ideas. Logo must attract attention, and that is why it is very important in the whole campaign. The logo should be simple and at the same time memorable so that when a very simple logo, a person has an image that reflects the full range of the advertised business. Good workmanship is the logo to attract customers, adds credibility to the product and helps all business. In addition, by its nature defines the logo identity of the firm. Advertising agencies typically offer three types of logos.

They can be used either in conjunction with one another or as an independent unit. First of all, it's logo graphic. It reflects the essence of the company in a generalized or abstract form (gear for a manufacturer's machines, ear – for agricultural enterprises). The next type of logo – illustrative. This illustration of the various forms of the main activities of the company. Text logo, of course. Is a text that shows the company's work in the required dimensions. It should be understood that logo created by more than one year, and it is desirable that it lasted the entire period of life of the firm – sometimes hundreds of years. That is, the logo must express the correct image to be clear to understand, appealing for a possible consumer and at the same time simple, memorable and always lived. Color Scheme logo may be different, but should develop at least two versions of this important element – in color and black and white image. Black and white display the logo can be extremely useful for mass production of goods, since in any case, a monochrome image is much cheaper polychrome.

General

Marketing Proceedings

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When it was decided to organize a new business or restructuring an existing one, often the question arises: "What about corporate identity?". The simplest solution of such problems – logo design (work with the same signature style). Unfortunately, many believe that the corporate identity – a phenomenon of large companies. Corporate identity development in St. Petersburg is often perceived that way.

But without him the company is impossible to uniquely "identify" (highlight) on the market. One of the major tenets of modern Russian market says: "Differentiate or die." This title has a book by Trout – the world-famous author of Marketing Proceedings. The Russian market is a long time "ripe" for such an approach. All large Moscow company actively involved in marketing. And it was the marketing and requires a clear structured approach to building brand trying to identify the main competitive advantages, and then select profitable and keep them in mind. Brand and its perception of the visual system are the very few in influencing effects, which responds to the consumer. Consequently, the approach to building the brand must fully comply with the company, its needs and expectations of the niche market of potential buyers. Marketing can make it real.

Development of corporate identity should be based on knowledge and understanding of marketing. Visualization of the brand – it is primarily the result of competent marketers. Only with such a formulation of the problem corporate style and meet the requirements set work for the company. It helps companies establish a strong link with the consumer and the affect it. A nice touch – a 50% success rate, which is lacking in many companies.

General

Good Infotainment Increases The Success Of Your Trade Fair Appearance

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Which methods an Infotainer puts their product in the best light and makes for a successful exhibition. Infotainment ensures a successful fair. An old saying says: “not recruiting – dies”. With this view they are closer ever a step their success in any case. But the question how”is thus not yet been answered. “” “As marketing and advertising is a science in itself, more optimistic activism often leads to short-sighted statements as: Oh everybody knows us”, the notice already us who comes on the show,”or we live by the quality of our products there provides the mouth – to – mouth propaganda for new customers”. That this is a great fallacy and does not match the reality at a trade fair, that will be replaced by the most exhibitors. Because their presence alone does not provide for new customers.

Also with a snack, free Curry sausage or a cup of coffee, they swim in the mass of normal fair offers. Scientific studies have shown that over 70% of purchasing decisions are made unconsciously and all customer decisions are emotionally occupied. This means that a visitors get to know only you and your product if he is addressed not aware and also not rational. Infotainment builds on exactly this point. In the infotainment, emotionally occupied entertainment is unconsciously associated with information about your product. An Infotainer (E.g. magician mass) ensures positive mood and the mood at their booth. With the methods of the visitor binding the Infotainer ensures then that visitors spend at their booth and learn about you and your product.

A first contact is linked. At this moment, the moment beats for your sales team. Financially successful Infotainment pays for itself in no time. It is a simple thought. What brings them a costly exhibition appearance with stand rent, staff, exhibition logistics if nobody noticed it. The cost on the other adhere for an Infotainer in the frame. In the interplay between them and an Infotainer, it pays Barer coin from the fair.

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Summa Summarum

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This system is not static but is modulated by various factors (E.g. discounts, time staggered payment, etc.). Thus, it is clear: price action impact. But: You do not faithful. Who has next to nothing to offer than rock-bottom prices and special items, which produces more than one: the loyalty to the bargain. Bargain hunters are buying nomads. You get only the favourable prices due to.

There is no this time they move quickly from thence. This explains the low customer loyalty in markets that are in the constant price war. Emotions may somewhat be more expensive In the warm light of the enthusiasm faded the price. People are even ready to attack deep in the Pocket for through good feelings: so much price pain accept and to pay a price premium. Just think of expensive watches, fast cars, your buy joy during the holiday, or the hint of anything in the laundry business.

Or think of the magnificent buildings the banks and the facilities of the executive offices on the top floor. What shows: good feelings play a major role not only in the consumer business. Just the seemingly cool management levels are playgrounds for self-centric Alpha animal dreams. There is pure emotion: privileges, status symbols, and territorial conquests speak a clear language. Just for the personality structure of elites, prestige, power and control are very rewarding motifs. Each still so tough ‘ decision is subliminally emotionally – even if the manager would vehemently deny this. Summa Summarum: The stronger the subjectively perceived desire during a purchase, we are more money pain ready to pay. Who wins the heart, has easy game with the heads and also with the money of its customers. Good feelings may cost a lot. Literature on the subject of 1 Anne M. Schuller successfully negotiate successfully BusinessVillage sell 224 pages 24.80 euros as you win people and markets 2009 / 37.90 CHF ISBN-13: 978-3-938358-95-5 2 Anne M. Schuller / Torsten Schwarz (ed.) Guide WOM marketing the new recommendation society online & offline new customers win by social media marketing, viral marketing, Association and buzz marketing BoRSE GmbH, 2010, 448 pages, 39,90 euro / CHF 51,90, ISBN: 978-3000304705, September 2010 the audiobook titled Anne M. Schuller new selling. The 25 most valuable best practices for successful selling in recent times Breuer & Wardin, 1 CD, 73 min., 19.90 euro / 29.90 CHF ISBN: 978-3939621874 all books and audiobooks of author can be ordered under: rw_e13v/main.asp? WebID = schueller3 & PageID = 122

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Virtual Spring Cleaning

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Your website can attract customers for you’s can be a bit more? Your website can attract customers for you! Final spurt in the virtual spring cleaning! In the third stage – articles “you put your site on the head. “/ What do you expect from your Web site?” “and show on your site really what you?” – is more to the renovation and new to make as to the cleanup. Time to dream: are you aware that your website can become a veritable magnet for new customers? Your website can collect contacts to potential customers for you and maintain – day and night, even if you are once sick or on vacation. Entsheiden, if you want it and how should convert your “home Internet” to achieve this goal. Your website can attract customers – around the clock! A first of all: your website alone does not make it with acquiring customers via the Internet. A well-maintained environment on other pages – for example your XING-, Twitter or Facebook page need help with. But your site is the focal point, if it comes to that is automated profits by interested parties. How it goes? Need leave your email address on your website, where visitors, who want to learn more from you, an opt-in box.

Then you maintain this contact – for example with email autoresponder series. Good. On the test it. (I). I have an opt-in box that is visible without scrolling on every page of my site. So it looks like Yes, no, that’s done I want no opt-in box on my Web site well, enough not my contact form? No, I have still no opt-in box or it is quite hidden, this is to do nix again nix at the contact form I must respond to every single email by hand. With an opt-in box, I collect email addresses and automatically send responses that I have created once before – so my site gets so a field that we want: a good visible opt-in box – then those interested can sign up day and night.

General

GDP Power

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However, the reform of the taxation system was prepared according to the trends of the period time. Required to raise the country from crisis turmoil, combined budget, establish a system of taxation. Decisive support for the problem described razvyazaniya were only powerful companies. They were the first in-house mutate, they had a bet with the tax content of the budget based on them were isolated multiple challenges of Social Security. But put those years tax rates could be easily paid only by powerful corporations selling raw materials. With the introduction of regressive UST powerful companies stopped paying salaries to bypass the accounting department.

But this was possible only in large corporations, which receive higher fees, because they have a regressive scale, even at the moment effective UST rate for serious firms close to 2%, this small non-commodity businesses, which provide high salaries are not allows cost-effectiveness, to date, making the UST for the full program, namely 26%. Therefore made a clear disposition under the circumstances of non-oil and raw materials business. Compare the sizes of the companies with the level of implementation GDP. When in 2003 the 500 most powerful corporations have the figure 58% of GDP, in 2006, this figure is already summed up to 81%. And besides all built up commodity sector, in which the main target of large industrial enterprises. In our country we would like two economies. Now we have reached a new level of development shifted to the next stage of progress, but at the current level to the economy made other plans.

Subsequent formation of a raw model of the economy combined with overly sharp force majeure. At the moment, the main issue is to reorganize the model of innovative economy, to upgrade, diversify the economy to avoid monogootraslevogo development. To do this, it is important use all the elements that promote business development in general. Encouraged not to switch from an economy with manual control, a policy of incentives to the economy, competition, and improvement of the great circles of the business in general. Not extremely small, but in the amount of processing. Taxes are a necessary way to force the different vectors of policy in the industry, what should be implemented in the state. We argue that possible to create tax incentives to industries, but in such areas, what are the future and provide for the competitiveness of domestic goods. From this change in taxation, as we discussed, will help to increase just high-tech areas, progressive, and which constitute the basis of progressive modernization of the economy. As the only innovation will provide an opportunity to our economy at the forefront in the world.