In developing the advertising campaign of any company is especially important to take seriously the work of the logo. Actually the logo graphically represents the idea and essence of the company, that is an expression of basic promotional ideas. Logo must attract attention, and that is why it is very important in the whole campaign. The logo should be simple and at the same time memorable so that when a very simple logo, a person has an image that reflects the full range of the advertised business. Good workmanship is the logo to attract customers, adds credibility to the product and helps all business. In addition, by its nature defines the logo identity of the firm. Advertising agencies typically offer three types of logos.
They can be used either in conjunction with one another or as an independent unit. First of all, it's logo graphic. It reflects the essence of the company in a generalized or abstract form (gear for a manufacturer's machines, ear – for agricultural enterprises). The next type of logo – illustrative. This illustration of the various forms of the main activities of the company. Text logo, of course. Is a text that shows the company's work in the required dimensions. It should be understood that logo created by more than one year, and it is desirable that it lasted the entire period of life of the firm – sometimes hundreds of years. That is, the logo must express the correct image to be clear to understand, appealing for a possible consumer and at the same time simple, memorable and always lived. Color Scheme logo may be different, but should develop at least two versions of this important element – in color and black and white image. Black and white display the logo can be extremely useful for mass production of goods, since in any case, a monochrome image is much cheaper polychrome.