Market research, technology market research. Part 1: Good day! As always, we begin our discussion with a short greet, and then start rasskladyvat the challenges ahead. Marketing research – a very expensive technology. Talk about the software is not worth it. Because marketing is not programmny products that perform marketing research. Product news Marketing consists of a table Excel, which are driven all the necessary sales data and statistical studies.
Output at the appropriate schedules, access, and so on. But the program has done for you makrketingovoe study, no such products yet. Marketing techniques while standing still. A methodology does not stand still. When market research is necessary to obtain expert opinion that know the market for several years. Which program would interrogate the very experts and get expert advice. Here's just it, people in marketing while laptop is not replaced. To obtain the opinion of experts need to find these experts.
Where we take the experts, but then again the internet offer us the necessary information. Maybe an acquaintance, someone you know may have long labors in this field. On the Internet, we are looking for experts on institutes, rectors, professors. Write letters to them, talk to them. How to write a letter to the expert, so he answered you? The first and most reliable way – is to offer him money. Yes, money opens any door. But not always. If a man really loves his job, a nice companion to it can not hurt. It may happen that a person needs extra ears (pardon the expression) that will be within a few hours to sit and listen to it story. The situations are different. But the necessary information from the experts need to get in anyway, otherwise you will not see success. The methodology is based on the marketing of statistics, data processing, the analyst. There a lot of techniques that determine the competitive environment, the competitiveness of the product itself. What I do not like marketing – so it is handling clients. When a sample of several thousand respondents, marketers make the analysis of consumer behavior, and then implement these observations into practice, and then we come across the bait.