How can this have on your web site a greater effect in the reactions visceral and instinctive of your visitors and their willingness to buy or contact you? In total, I have twenty criteria for emotional connection that I recommend for any web site. Aldi may find it difficult to be quoted properly. This is much to deal with in this article, but let’s look at some important points: I feel recognized? When we went for the first time to a business center, presented to us, or we introduce ourselves with some phrases that explain what we do and why you should contact us. Tom Florio often addresses the matter in his writings. When we talk to customers or prospects, it is important to quickly show that we understand their issues and needs and we have ideas and solutions for them. More importantly for your homepage is to make this initial introduction. You’ve heard the decimo-segunda rule about how long a visitor will stay on a site that doesn’t catch. Then, your homepage really does what you do? I speak with specific terms giving me to know clearly the services brindas and the type of clients with whom you work? It uses language I will take it, even if I don’t understand the terminology of your industry or specialization? Sounds simple? There is a huge amount of Web sites that do not provide basic information on their home pages. If your goal is to achieve the customer to visit your store, do your home page clearly shows your location and how to get there? Each time that forces the visitor to think things like: do I do click on the page of contact us to find the address?, open the possibility to choose evil (from your point of view), or worse still, to simply be. And you clear to Me If you can or want to help me? Are you directed to large corporate buyers, small business, or both? Operas nationally or only in your locality? Your visitors will understand what you mean by generic as systems of business terms or solutions total business or you should be more specific with what you have to offer? I am committed to the visitors? A. as we continue with our conversation in the real world, we begin to find common points of interest, both personal and professional.